Recently Brian and I attended the Midwestern Arts Conference out
in Grand Rapids, Michigan. It was an opportunity for performing arts
center directors from around the country to meet artists hoping to play those
centers. Luckily, we have had the chance to perform at a lot of them and
have made some outstanding friends of those who direct these bastions of live
music.
One such friend, David Fink, director of the Acorn Theater in
Three Oaks, Michigan, delivered a remark that really got me thinking. Saying that people are not really truthful when it comes to what would
get them to a live music show, he remarked, “You either have to offer
someone famous or have a burlesque show to get people to come out." I looked at him to see if he was joking. He was not.
If one looks at burlesque as the need to arouse the forbidden
curiosity in people, I would say David is right. The runaway popularity
of reality television shows certainly provides proof that most people lean
toward titillation. And he’s right about fame. Merriam Webster
dictionary defines fame as a) widely known and b) honored for achievement.
Facebook and YouTube are certainly rife with examples of people searching
to be widely known or honored for achieving something, even if it is posting a
video of their cat flushing the toilet. A person who is acknowledged
to be famous and has a following of the masses, even an association with
something famous, such as being in a movie or play, gets a following.
Being famous was never part of the agenda for Brian and me. But why do people come out to see us play? How can we assure
festivals and performing arts centers, who are literally looking for “the
bottom line,” that we have the draw to bring people in? It is a
dilemma.
Walking up the steep hillside to the cave, I thought back to one
evening in the early days when Brian and I played a very empty coffee house in
Oak Park. The owner looked at us with something just short of contempt as
we started to play to no one. Finally, three people came in the
door after I fervently prayed to God to please get some people to come
to the show. The three came in, sat down and started doing sign-language
to each other. God does have a sense of humor.
However, being a musician is always about playing for people,
touching their souls. That is what matters most no matter what size the crowd. I never really thought about fame, but I did hope that people would come
out to hear our music and be moved enough to come out again and bring “twenty
of their closest friends.” So the WayGood World came into existence,
based on the truth that anyone who believes in our music can certainly help us
get it out to others and share in the adventure of music and community. You can play music in an empty room, but you are really making music when
you share it with others who complete the necessary circle.
Natural Gait owner Howard Bright had started a fire earlier that
day up at the cave and now it was down to red coals with a thin wisp of smoke
trailing up and out of the cave and through the woods. The trees were
starting to change color and the air was cool. I thought about the
Native Americans who once lived in this cave. Was their best hunter or
best moccasin maker “famous”? What was being "widely known" like back then?
Did it matter?
People started coming up the hill. Some had seen us play at
other venues and others were there to see us for the first time. Pretty
soon, about 80 people were in the audience waiting for us to start playing. The ages ranged from youngsters to several older folks who made the
amazing climb to the cave. Howard got up and addressed the people about
the history of the land and the cave. We began to play and as the
evening got cooler, we worked into one set after another, feeling warmer with
each note produced. People got up and danced as a whole musical community
was created for that night. There, Iowa stars danced above magic
made not just by us, but by our audience joining us at the concert.
I realize that “fame” is a word with many meanings. With
today’s media, being famous can be wholly manufactured by a good PR firm and
enough money. For myself, I feel that having fans who believe in our
music and share the journey with Switchback is reward enough. I
understand though, that one can’t just have talent and succeed. That
there is the business side of music and that side demands that you have a big following.
At the end of the concert, when talking to people who come from
miles away to share an evening of their time on earth with us, I can’t help but
express the gratitude for friends who believe in our music. I am totally
blessed by those who help spread the word about Switchback. If we are to
be “well-known” and “honored for achievement,” if we all have to cave in to the
business demand of fame, it will only be through the magic that is forged
between us all at a concert.
